Poetica Distillery Vrgorac

The name Poetica reflects the idea that creating a spirit is an art in its own right. Its identity draws inspiration from the literary heritage of Vrgorac, the birthplace of celebrated Croatian poet Tin Ujević. Known for his distinctive voice and bohemian spirit, Ujević represents the creative independence and unconventional thinking that resonate with the distillery's philosophy. The name also references the classical tradition of Ars Poetica, the art of poetry, connecting the act of writing with the craft of creation.

This philosophy continues through the word Ginuine, a distinctive name combining gin with the idea of genuineness and originality. Poetica invites people to look beyond the liquid itself and discover the story, imagination and character behind every bottle. The result is a brand where spirits, literature and design become part of the same creative expression.

Poetica extends its literary inspiration into the design of its gin bottles. The labels feature unfinished verses in different literary forms, inviting each person to complete the lines with their own thoughts, words or messages. This interactive detail transforms the label from a simple piece of packaging into a small creative experience, giving every bottle a personal dimension.

The detachable part of the label can also be used as a bookmark, creating a direct connection between the spirit and the written word. It is an expression of Poetica's belief that creativity should be experienced rather than simply observed. Whether shared between friends, offered as a gift or enjoyed during a quiet moment, a bottle becomes an invitation to pause, think and create.

Poetica Rubinino takes the distillery's creative philosophy beyond gin into the world of fruit liqueurs. Inspired by the rich flavours and aromatic traditions of Dalmatia, this ruby-red spirit brings together the character of four fruits: strawberry, sour cherry, peach and fig. Their flavours are developed through a combination of distillates and macerates, creating a layered fruit foundation rather than relying on a single dominant flavour.

The fruit-based blend is complemented by aromatic herbs associated with the Biokovo mountains, including rosemary, heather, sage, lavender and mint. These botanical elements introduce a deeper herbal dimension that balances the fruit's sweetness and acidity. Notes of red berries and pronounced cherry are followed by floral and herbal nuances, with a rounded liqueur texture and a lingering finish.

Made with eight components in its alcoholic base, Rubinino reflects Poetica's approach to what it describes as a concept liqueur: a carefully constructed spirit in which ingredients, flavour and presentation work together. It draws on the long tradition of fruit liqueurs in Croatia while offering a contemporary interpretation suited to modern drinking and mixology.

Poetica represents a contemporary expression of Croatian spirits, bringing together the botanicals of southern Dalmatia, the influence of local literary culture and a modern approach to flavour. From the aromatic complexity of Ginuine London Dry Gin to the fruit and herbal layers of Rubinino, each spirit expresses a different side of the distillery's creative identity.

Now available in the UK through United Drinks, Poetica brings its distinctive Croatian character to British consumers, independent retailers, bars and restaurants. For gin enthusiasts, bartenders and curious drinkers, it offers an opportunity to discover a distillery where regional identity and creative craftsmanship come together in every bottle.