United Drinks is pleased to announce a new partnership with Halo Drinks, taking on the management and development of key UK sales channels for three distinctive drinks brands: Mahón Gin Xoriguer, Kypros Tequilas and Vegg White Cocktail Foam Mixer.
The brands are already available in the UK, and this new partnership will focus on expanding their sales, visibility and availability across multiple UK channels. United Drinks will manage the brands through its established online, marketplace, trade and event network, creating additional opportunities for customers to discover and purchase these distinctive products.
A New UK Sales Partnership with Halo Drinks
Halo Drinks has built a portfolio featuring distinctive drinks products across spirits and cocktail categories. The partnership with United Drinks will provide the brands with an established UK sales network and access to multiple routes to market.
United Drinks will manage the UK sales channels for Mahón Gin Xoriguer, Kypros Tequilas and Vegg White Cocktail Foam Mixer, supporting their continued development across a range of platforms.
The brands will be available through Amazon Prime, Tesco Marketplace, DrinksBox, the United Drinks online store, United Drinks events and our wider trade network.
This multi-channel approach allows United Drinks to provide Halo Drinks with a broader and more coordinated UK sales presence, while developing the individual identity and positioning of each brand.
Mahón Gin Xoriguer – Legendary Gin from Menorca
Mahón Gin Xoriguer is a distinctive gin with a deep connection to Menorca, Spain, and the island’s long-established gin-making heritage. Xoriguer has become closely associated with Menorca and is recognised as one of the island’s best-known spirits.
Its strong sense of place gives the brand a compelling story within the UK gin market. While the UK has a highly developed gin category, consumers continue to show interest in spirits with authentic heritage, provenance and distinctive regional identities.
For United Drinks, Mahón Gin Xoriguer is an exciting addition to our portfolio of international drinks brands. Its Menorcan heritage and distinctive character make it particularly well suited to customers looking to discover something beyond conventional gin brands.
As part of the Halo Drinks partnership, United Drinks will focus on developing the brand across our UK sales channels, helping increase its visibility and making Mahón Gin Xoriguer more accessible to customers throughout the UK.
Kypros Tequilas – Kosher-Certified Tequila
The partnership also includes Kypros Tequilas, strengthening United Drinks’ presence within the tequila category. Tequila continues to play an important role in the spirits and cocktail market, with consumers increasingly interested in distinctive brands and premium-quality options.
One of the key points of difference for Kypros is that the tequila is Kosher-certified, providing an important additional attribute for customers specifically seeking Kosher-certified spirits.
The Kosher certification gives Kypros another point of distinction within the tequila category and creates opportunities to introduce the brand to a broader range of customers looking for certified spirits.
For United Drinks, Kypros Tequilas complements our growing selection of international spirits. The range provides opportunities for both sipping occasions and cocktail serves, while its Kosher certification adds a further layer of differentiation.
United Drinks will develop the UK presence of Kypros Tequilas across Amazon Prime, Tesco Marketplace, DrinksBox, our online store, events and our wider trade network, supporting the brand’s continued sales growth and visibility.
Vegg White Cocktail Foam Mixer – Cocktail Innovation
Completing the partnership is Vegg White Cocktail Foam Mixer, bringing an innovative cocktail-focused product into the United Drinks portfolio.
Cocktail presentation has become an increasingly important part of the drinking experience, with both home cocktail enthusiasts and professional mixologists looking for products that can help create attractive, well-presented serves.
Vegg White is designed to help create the foam and texture associated with a variety of cocktails, making it a complementary product for cocktail enthusiasts. It also creates interesting opportunities alongside spirits such as tequila and gin, where foamed cocktail serves can form part of a broader cocktail experience.
For United Drinks, Vegg White adds another dimension to our portfolio. Alongside our international spirits selection, the product allows us to offer customers a specialist cocktail ingredient designed to enhance the preparation and presentation of drinks.
Why the Partnership Matters to United Drinks
The partnership with Halo Drinks represents another important step in the development of United Drinks’ UK drinks distribution and sales network.
Our approach is focused on working with distinctive drinks brands and helping them develop across multiple routes to market. Rather than concentrating on a single platform, United Drinks operates across online retail, major marketplaces, trade platforms and live events.
The three Halo Drinks brands bring a particularly diverse combination to the portfolio. Mahón Gin Xoriguer brings Menorcan heritage and a distinctive gin identity, Kypros Tequilas adds a Kosher-certified tequila option, while Vegg White Cocktail Foam Mixer provides a specialist product for the growing cocktail category.
This diversity gives United Drinks the opportunity to reach different customer groups while continuing to build a portfolio of products with clear points of difference.
Managing Multiple UK Sales Channels
A key part of the partnership will be the management and development of the brands across United Drinks’ existing sales infrastructure.
The products will be listed across Amazon Prime and Tesco Marketplace, providing access to established online retail audiences. They will also be available through DrinksBox, the United Drinks online store and our wider trade network.
United Drinks will also showcase the brands through its events, creating opportunities for customers to discover the products directly and learn more about the brands.
By combining these channels, United Drinks can create a more consistent UK sales presence for Halo Drinks while giving each brand multiple opportunities to reach new customers.
A Growing Portfolio of Distinctive Drinks Brands
The partnership with Halo Drinks reflects United Drinks’ wider strategy of developing a portfolio that combines international spirits, specialist cocktail products and distinctive drinks brands.
We believe brands with a strong story, clear identity and genuine points of difference have an important role to play in today’s drinks market. Customers are increasingly interested in discovering products beyond the mainstream, whether that means exploring the heritage of a Menorcan gin, choosing a Kosher-certified tequila or experimenting with new cocktail ingredients.
The addition of Mahón Gin Xoriguer, Kypros Tequilas and Vegg White strengthens this approach and gives United Drinks three complementary products to develop across the UK.
Looking Ahead
United Drinks is delighted to begin this new partnership with Halo Drinks and take responsibility for managing and developing the UK sales channels for Mahón Gin Xoriguer, Kypros Tequilas and Vegg White Cocktail Foam Mixer.
With the brands already established in the UK, the focus will now be on expanding their sales reach, increasing visibility and creating new opportunities across online retail, marketplaces, trade platforms and events.
Through Amazon Prime, Tesco Marketplace, DrinksBox, our online store, our events and our wider trade network, United Drinks will continue working to build the presence of these distinctive brands across the UK drinks market.
We look forward to working closely with Halo Drinks and supporting the continued growth of Mahón Gin Xoriguer, Kypros Tequilas and Vegg White in the UK.
