A Partnership Built on Identity, Culture, Craft — and Aloha

The Las Vegas Raiders bring an equally powerful sense of identity. Known globally for their uncompromising attitude and iconic silver-and-black aesthetic, the Raiders are more than a sports franchise—they are a cultural symbol. Their presence in Las Vegas has placed the team at the heart of one of the world’s most dynamic entertainment cities.

The partnership brings these two worlds together—the relaxed confidence of Hawaiʻi and the high-octane spectacle of Las Vegas. Integration into the fan experience at Allegiant Stadium allows guests to engage with the brand naturally through premium hospitality and game-day rituals.

One of the most distinctive elements is the release of limited-edition Kōloa Rum Raiders bottles. These designs blend Hawaiian identity with the Raiders’ visual language, turning the bottle into a cultural marker and a collectible souvenir of loyalty.

A Blueprint for Branding

What makes this partnership work is alignment. Both brands embrace bold identity and loyal communities. From Kauaʻi to Las Vegas, United Drinks is proud to feature a collaboration built on place, culture, and genuine integration.