Gin and rum festivals have become some of the most exciting fixtures on the UK drinks calendar, bringing together producers, trade, and consumers in vibrant settings that celebrate craft, provenance, and flavour discovery. In 2026, Gin & Rum Festival returns bigger than ever — and United Drinks is proud to be exhibiting across 11 cities nationwide, connecting thousands of festivalgoers with standout international spirits and expert brand stories.
This year’s tour spans the UK from spring through autumn, with United Drinks appearing in Birmingham (11 April), London (16 May), Peterborough (20 June), Norwich (4 July), Leeds (11 July), Nottingham (25 July), Portsmouth (15 August), Warwick (19 September), Shrewsbury (10 October), Liverpool (31 October), and Edinburgh (21 November). Each stop is expected to welcome 1,500+ visitors, offering a high-energy environment where consumers actively engage, taste, and learn — making the festival series one of the most powerful platforms for brand discovery in the UK spirits market.
United Drinks will be exhibiting alongside three exceptional producers: Diviners Distillery, Koloa Rum Company, and Orange Moon Ibiza. Together, these brands represent craftsmanship across gin, rum, and vodka, offering festival visitors a diverse tasting journey that balances innovation with authenticity. From refined botanical profiles to tropical rum expressions and premium vodka distillation, the lineup reflects United Drinks’ commitment to curating brands that resonate with both consumers and the on-trade.
Festivalgoers will have the opportunity to taste Diviners Apparition Gin alongside Koloa Rum Gold and Koloa Rum White, all of which will be showcased not only at the festival stands but also featured throughout the year at the festival’s World Bars. These products will additionally be highlighted in the official festival brochure distributed to all visitors, ensuring continued brand visibility well beyond each event day and reinforcing long-term consumer recognition.
As gin and rum festivals continue to shape how consumers discover and connect with spirits, United Drinks’ presence across all 11 cities underscores its role as a key partner for premium international brands entering and expanding within the UK. The 2026 Gin & Rum Festival tour promises a season of exceptional tastings, meaningful brand engagement, and unforgettable experiences — and United Drinks is proud to be at the heart of it.
