{"product_id":"frum-dark-but-friendly","title":"Fr'um Pineapple \u0026 Smokey Scotch Bonnet Spiced Rum","description":"\u003cp\u003eFr’um Pineapple \u0026amp; Smokey Scotch Bonnet Rum is a bold, small-batch spiced rum that brings together real ingredients for a truly unforgettable flavour journey. Inspired by Jamaican heritage and smoky BBQ memories, this rum is crafted without artificial essences — made from real fruit, fire, and passion. We blend rich dark muscovado sugar with chopped pineapple (to capture its full, juicy character), then steep it with fire-roasted Scotch bonnet peppers, giving the rum its signature smoky heat. The result is a spirit that feels both warm and fr’iendly — sweet but not cloying, spicy but not overwhelming, smoky yet bright. With tasting notes of tropical fruit, citrus, pepper and toasty sweetness, Fr’um is perfect to enjoy neat, on the rocks, or in our signature cocktail, “Fr’um The Darkside.”\u003c\/p\u003e\n\u003cp\u003eAwarded Gold at the IWSC 2024 with an impressive 95 points, this is a rum crafted to make you sip and smile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter more than two decades mastering the craft of cocktail-making, Anthony Peart—Bar Manager at The Hand and Flowers, Tom Kerridge’s celebrated two-Michelin-star pub in Marlow—has shifted his talents toward a new passion: rum. On August 30th, 2023, he unveiled Fr’um.\u003c\/p\u003e\n\u003cp\u003eThough produced in the quiet surroundings of Henley, Fr’um carries the energy and character of Jamaica’s lively nights and warm, breeze-filled shores. The spirit is dark, smooth, and layered with notes of muscovado sugar, juicy pineapple, and a subtle whisper of smoked scotch bonnet.\u003c\/p\u003e\n\u003cp\u003eAnthony’s idea was born from frustration: he felt the market lacked a truly premium spiced rum that wasn’t overloaded with sweetness. Determined to create something better, he collaborated with The Henley Distillery to bring his concept to life.\u003c\/p\u003e\n\u003cp\u003eDrawing inspiration from the flavours of open-flame cooking—back-garden barbecues and seaside grills—Fr’um begins with fresh pineapple pressed together with muscovado sugar. This mixture is then infused with smoked scotch bonnet peppers, giving the rum a gentle warmth that never overwhelms.\u003c\/p\u003e\n\u003cp\u003eFr’um is crafted for drinkers who value honest, bold flavour and a hint of nostalgia in every sip.\u003c\/p\u003e","brand":"United Kingdom","offers":[{"title":"Default Title","offer_id":51973924618581,"sku":"FR101","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/5126\/9717\/files\/frum_rum.jpg?v=1764009683","url":"https:\/\/uniteddrinks.co.uk\/products\/frum-dark-but-friendly","provider":"United Drinks","version":"1.0","type":"link"}